The top 5 golden rules (we preferred to call them 'platinum TIPS') to consider when setting out on your innovative multi-platform pervasive media project..... (as voted by attendees)
- What’s the point?
- Know your target audience
- Know your platforms and their features and constraints
- Identify a desire/need that this product is filling
- A single/simple idea
- Innovate or improve
- Consider potentials, adaptability, flexibility, extendability of your concept
- There are no rules
- Expect the unexpected
- Keep communication simple
- Develop/have a strong idea and stick to it (we thought: stay flexible & responsive at the same time as not being sucked into other agendas/doing things just because you could!)
- Interdependence of platform, content, audience
- What dimensions are valuable to people as they go about their everyday lives? How can those dimensions be sensed and presented?
- How would we go about engaging with Bristol people to start re-using public drinking fountains instead of buying YAPB (yet another plastic bottle)?
- oh yes, and it's great to have different coloured pens when writing on a flip-pad. And much easier to draw/spatialise/visualise as you talk (for Jackie, anyway!).
- aha, and very important to illuminate the stereotype that grannies don't get out mapping on their bike with their pda - they DO!
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